Appticore is a mobile and web app development studio. I designed their new visual identity with a goal of balancing the visual strength of the chosen color palette with minimalistic typographic style. The design of a custom drawn logotype is a subtle nod to the timeless tech-industry logotypes providing the right amount of boldness to the brand. The brand's graphic mark is symbolizing the core and solution of a complex problem.

I also designed their new website built on Framer, which allowed for a great showcase of the new identity. Full live website available to see here.